| | Book | Requires cookie* | | 1 | Title: | The way I saw it
| | | | Creator: | Wyse, Marc. | | | | | Johnston, Christopher, 1956- | | | | Publication: | iUniverse, Inc, Bloomington, Indiana,c2013. | | | | Call #: | F34ZHA W994 2013 | | | | Extent: | xiv, 170 pages : illustrations ; 24 cm | | | | Subjects: | Wyse, Marc | Wyse Advertising Agency (Cleveland, Ohio) | Businesspeople -- Ohio -- Cleveland -- Biography | Advertising agencies -- Ohio -- Cleveland | Advertising -- Ohio -- Cleveland -- History
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| Manuscript Collection | Requires cookie* | | 2 | Title: | Wyse Advertising Collection
| | | | Creator: | Sheila Wyse | | | | Dates: | 1935-2013 | | | | Abstract: | Marc Wyse (born Marc Weiss in Hungary), a noted pioneer in the advertising industry, moved to New York and then Cleveland. He died in 2011 at age eighty eight leaving behind his second wife Sheila, his children, and grandchildren. In 1951, Wyse began his work in the advertising industry when he and his first wife, Lois, opened their own advertising agency in Cleveland. Wyse Advertising became one of Cleveland's best known advertising agencies. Their most notable achievements include the slogan "with a name like Smucker's it has to be good" for the company Smucker's which the company still uses. They are also credited for adding the "beyond" to the company Bed, Bath, and Beyond. Wyse died in 2011 after suffering complications from a stroke. When he died, he left his memoir The Way I Saw It unfinished. The collection consists of articles, artwork, awards, business cards, correspondence, financial notes, newspaper clippings, photographs, and scripts, along with VHS, DVD, and cassette recordings. | | | | Call #: | MS 5443 | | | | Extent: | 3.1 linear feet (5 containers, including one oversize folder) | | | | Subjects: | Wyse Advertising Agency (Cleveland, Ohio) | Wyse, Marc | Wyse, Lois | Advertising agencies -- Ohio -- Cleveland | Advertising -- Ohio -- Cleveland -- History | Jewish businesspeople -- Ohio -- Cleveland
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| Manuscript Collection | Requires cookie* | | 3 | Title: | Hastings, Willinger and Associates Advertising Art
| | | | Creator: | Gift of Al Willinger | | | | Dates: | 1970-1990 | | | | Abstract: | Born Peter Paul Guggenheimer in Berlin in 1922, Peter Hastings was a teenager when his family fled Nazi Germany for Sweden. The family left for the United States in the late 1930s. Hastings became an American citizen, was drafted into the Army, and in the process changed his name from Guggenheimer to Hastings (at least two family members, his mother and brother, kept the name Guggenheimer). After his military service during the war, Hastings joined his parents in Cleveland. He worked with photographer Herb Rebman until he opened his own commercial studio with Al Willinger in 1948. The studio later became the advertising agency. The partnership lasted 35 years. Hastings was hired in 1952 to photograph disc jockey Alan Freed's Moondog Coronation Ball at the Cleveland Arena. The photograph that Hastings took from the balcony before he escaped the turmoil that would prematurely end the concert is world-famous and serves as the visual documentation of the birth of rock and roll. The photograph is now part of the collection of the Rock and Roll Hall of Fame. Hastings served as the unofficial photographer for the Cleveland Orchestra for 23 years. After Hastings semi-retired in the early 1990s, he took up poetry and eventually published a slim volume of his verse A Passion for Life. Hastings died on August 27, 1999, at age 76. Albert J. "Al" Willinger was born on September 13, 1920. He served as a photographer for the Cleveland Jewish News from 1964 to 1982. Willinger immortalized the "birth" of the Cleveland Jewish News with his photograph of the founding board of trustees. He subsequently snapped hundreds of photos over the years, a treasured pictorial history of the Cleveland Jewish News, as well as local Jewish history and visiting celebrities. Willinger died on August 16, 2010, at age 90. The Hastings, Willinger and Associates Advertising Art collection consists of 69 photographs. | | | | Call #: | MS 5457 | | | | Extent: | 0.10 linear feet (1 box) | | | | Subjects: | Hastings, Willinger and Associates (Cleveland, Ohio) | Commercial art -- Ohio -- Cleveland -- History | Photography -- Ohio -- Cleveland -- History | Advertising agencies -- Ohio -- Cleveland
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| Manuscript Collection | Requires cookie* | | 4 | Title: | Wattenmaker Advertising Records
| | | | Creator: | Wattenmaker Advertising | | | | Dates: | 1931-1949 | | | | Abstract: | Wattenmaker Advertising evolved from a business enterprise founded by Jacob Wattenmaker (1894-1968), a Cleveland, Ohio, area businessman and philanthropist. Wattenmaker began his career as owner of a wholesale dry goods store in Cleveland in the 1920s. He then became merchandising manager of Bailey Co., a clothing store. In 1932 he founded his own chain of dress shops and was later named managing director of the Cleveland Fur Institute and Executive Secretary of the Cleveland Fashion Institute. He was a lecturer in merchandising, commerce, and public relations at several area schools, including Fenn College, Cleveland College, and John Carroll University. Subsequently, Wattenmaker opened a public relations and merchandising counseling office which evolved into Wattenmaker Advertising, Inc. after World War II. Wattenmaker Advertising specialized in food and real estate campaigns. Some of its larger campaigns were for the Northern Ohio Food Terminal, the Dry Cleaners Guild, and Zinner's, a flower shop. In 1965, Wattenmaker Advertising won the first Cleveland Advertising Club's Horace C. Treharne Medal for its campaign for the Sandusky Distributing Co. Following Jacob Wattenmaker's death in 1968, control of the company was given to his son, James. The collection consists of advertisements, press releases, pamphlets, newspaper clippings, and scrapbooks. | | | | Call #: | MS 5113 | | | | Extent: | 0.21 linear feet (1 container and 1 oversize folder) | | | | Subjects: | Cleveland Fashion Institute -- Advertising | Zinner's Flowers (Cleveland, Ohio) -- Advertising | Advertising agencies -- Ohio -- Cleveland. | Advertising -- Florists -- Ohio -- Cleveland. | Advertising -- Floral products -- Ohio -- Cleveland. | Advertising -- Clothing and dress -- Ohio -- Cleveland. | Advertising -- Fashion -- Ohio -- Cleveland. | Advertising -- Ohio -- Cleveland. | Jewish businesspeople -- Ohio -- Cleveland. | University Circle (Cleveland, Ohio) -- History.
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